Xiaohongshu × Mr Doodle
An encounter on the Huangpu River
A giant floating duck brought Mr Doodle’s drawings onto the Huangpu River for Xiaohongshu’s Street Life Festival. The project captured Shanghai’s attention and sparked widespread engagement on the platform.
- Year
- 2024
- Location
- Huangpu River, Shanghai
- Our role
- Project planning & execution
01 / Introduction
Day into night
Street Life Festival
On the platform
- # 马路生活节
- 970.0M+Viewers
- # 黄浦江巨型艺术鸭
- 12.3M+Viewers
- @ Mr Doodle
- 1.5M+Followers