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Tmall Heybox

Awakening Lion Project

Tmall Heybox’s annual art project brought the lion dance tradition into contemporary artist collaborations. A campaign featuring actor Huang Xuan explored the craft and spirit of lion dance in Foshan.

Period
2024–2025
Client
Tmall Heybox
Our role
Artist collaboration planning & execution
Hello, Craftspeople — Hu Xiaofang, Yi Ran and Er Lili
Huang Xuan and the awakening lions in Foshan
A traditional lion in the Foshan courtyard
Lion dance in Foshan
Handcrafted lion head
Huang Xuan with a traditional lion in Foshan
01

Er Lili × CASETiFY

A lion motif with koi, lotus and gourd imagery reinterprets traditional wishes for the New Year across an artist collaboration collection.

Er Lili’s illustrated New Year lion
Er Lili lion artwork on a CASETiFY phone case
Er Lili × CASETiFY phone cases and accessories
02

Hu Xiaofang × Jinlingguan

Crocheted lion motifs by Hu Xiaofang accompany a special gift box for Jinlingguan, bringing the artist’s textile practice into the New Year collaboration.

Crocheted lion bag by Hu Xiaofang
Jinlingguan artist collaboration gift box
Hu Xiaofang at work on the lion textile
03

Yi Ran × REDMI

A sculptural lion incense holder by Yi Ran forms part of the REDMI Turbo 4 artist collaboration gift box.

Yi Ran’s sculptural lion incense holder
REDMI Turbo 4 artist collaboration
Yi Ran with his lion sculpture