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Tmall Heybox ×Hajime Sorayama

Into the New

A monumental Sorayama exhibition in Shanghai, bringing his signature sculptures together with new releases.

Year
2025
Location
Shanghai
Our role
Full project planning & execution
Into the NewTmall Heybox × Sorayama
01 / Introduction
Aerial night view of the Tmall Heybox × Hajime Sorayama exhibition
01

The exhibition

Sorayama’s mechanical figures, T-Rex and shark sculptures brought his world into a public exhibition setting.

Opening night

Sorayama sculpture beside the exhibition facade at sunset
The monumental silver figure above the exhibition facade
Reflective Sorayama figure inside the exhibition
02

Art & new releases

Exhibition-exclusive strawberry sculptures and the Sorayama × xVESSEL collection joined the 2025 releases on display, with launches on Tmall Heybox.

Red and silver strawberry editions
Silver and gold T-Rex sculptures

Release artwork

Into the New release schedule, strawberry editions and two xVESSEL collaborations
03

Around the exhibition

Dedicated brand displays and creator content extended the exhibition’s presence on social media.

Into the New campaign portrait 1
Into the New campaign portrait 2
Into the New campaign portrait 3
Into the New campaign portrait with a Sorayama sculpture
Xiaohongshu

On the platform

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# 空山基SORAYAMA
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